The Use of Users’ Personal Data to Improve Online Retail Services: An Analysis from a Systematic Literature Review
| Title: | The Use of Users’ Personal Data to Improve Online Retail Services: An Analysis from a Systematic Literature Review |
|---|---|
| Authors: | Lira, Danilo; Mac’Hamilton, Gabriel; Stadtler, Gabriel; Almeida, Myllena; Santos, Simone C. dos; Vilela, Jéssyka |
| Source: | Proceedings of the XIX Brazilian Symposium on Information Systems. :78-85 |
| Availability: | http://dl.acm.org/doi/10.1145/3592813.3592940 |
| Database: | ACM Full-Text Collection |