A Generalized Propensity Learning Framework for Unbiased Post-Click Conversion Rate Estimation
| Title: | A Generalized Propensity Learning Framework for Unbiased Post-Click Conversion Rate Estimation |
|---|---|
| Authors: | Zhou, Yuqing; Feng, Tianshu; Liu, Mingrui; Zhu, Ziwei |
| Source: | Proceedings of the 32nd ACM International Conference on Information and Knowledge Management. :3554-3563 |
| Availability: | http://dl.acm.org/doi/10.1145/3583780.3614760 |
| Database: | ACM Full-Text Collection |