KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits
| Title: | KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits |
|---|---|
| Authors: | Long, Hou-Wan; Song, Yicheng; Wang, Zidong; Sun, Tianshu |
| Source: | Proceedings of the 34th ACM International Conference on Information and Knowledge Management. :4991-4995 |
| Availability: | http://dl.acm.org/doi/10.1145/3746252.3760974 |
| Database: | ACM Full-Text Collection |