Examining the Role of Conversational AI in MNCs’ Marketing Strategies in India
| Title: | Examining the Role of Conversational AI in MNCs’ Marketing Strategies in India |
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| Authors: | Sharma, Monika; Kumar Yadavalli, Lakshman; Lamba Sahdev, Supriya; Khatoon, Ghousia |
| Source: | 2025 International Conference on Robotics and Mechatronics (ICRM) Robotics and Mechatronics (ICRM), 2025 International Conference on. :1-6 Nov, 2025 |
| Relation: | 2025 International Conference on Robotics and Mechatronics (ICRM) |
| Database: | IEEE Xplore Digital Library |