Multi-Sensory Virtual Reality Advertising: Integrating Brand Identity and Immersive Narratives for Consumer Engagement
| Title: | Multi-Sensory Virtual Reality Advertising: Integrating Brand Identity and Immersive Narratives for Consumer Engagement |
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| Authors: | Abd El Sadek Omar, Mohamed Khairy; Salah El Sayed El Basyouni, Noha; Khairy Omar, Hamza Mohamed; Husain Ibrahim Waseif, Ahmed; Ahmed Abo Elata, Deyaa Awed |
| Source: | 2026 2nd International Conference on Computational Intelligence Approaches and Applications (ICCIAA) Computational Intelligence Approaches and Applications (ICCIAA), 2026 2nd International Conference on. :1-6 May, 2026 |
| Relation: | 2026 2nd International Conference on Computational Intelligence Approaches and Applications (ICCIAA) |
| Database: | IEEE Xplore Digital Library |