Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format
| Title: | Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format |
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| Authors: | Bonetti, FrancescaAff3, Aff7; Pantano, EleonoraAff4; Warnaby, GaryAff5; Quinn, LeeAff6; Perry, PatsyAff3 |
| Contributors: | tom Dieck, M. Claudia, editorAff1; Jung, Timothy, editorAff2 |
| Source: | Augmented Reality and Virtual Reality : The Power of AR and VR for Business. :3-16 |
| Database: | Springer Nature eBooks |