Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand
| Title: | Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand |
|---|---|
| Authors: | El-Bassiouny, NohaAff2; Hamed, SaraAff2; Hammad, HadeerAff2; Adib, HagarAff2; Ammar, NesmaAff2 |
| Contributors: | Ratten, Vanessa, editorAff1 |
| Source: | Sport Entrepreneurship and Public Policy : Building a New Approach to Policy-making for Sport. :117-133 |
| Database: | Springer Nature eBooks |