Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities: An Abstract
| Title: | Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities: An Abstract |
|---|---|
| Authors: | Alosaimi, SarahAff5; Perry, PatsyAff5; Boardman, RosyAff5; Stalker, Iain DuncanAff5 |
| Contributors: | Louisiana Tech University; Pantoja, Felipe, editorAff2; Wu, Shuang, editorAff3; Krey, Nina, editorAff4 |
| Source: | Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC). :463-464 |
| Database: | Springer Nature eBooks |