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On the Practice and Theory of Marketing Brands in Africa

Title:	On the Practice and Theory of Marketing Brands in Africa
Authors:	Appau, Samuelson^Aff4
Contributors:	Hinson, Robert E., Series Editor^Aff1; Adeola, Ogechi, Series Editor^Aff2; Appau, Samuelson, editor^Aff3
Source:	Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market. :1-11
Database:	Springer Nature eBooks