Branding Start-Ups in Africa: A Conversation with Sydney Scott Sam
| Title: | Branding Start-Ups in Africa: A Conversation with Sydney Scott Sam |
|---|---|
| Authors: | Sam, Sydney ScottAff4; Appau, SamuelsonAff5 |
| Contributors: | Hinson, Robert E., Series EditorAff1; Adeola, Ogechi, Series EditorAff2; Appau, Samuelson, editorAff3 |
| Source: | Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market. :39-51 |
| Database: | Springer Nature eBooks |