Sustainability Marketing and African University Brands: The Case of the University of Ghana
| Title: | Sustainability Marketing and African University Brands: The Case of the University of Ghana |
|---|---|
| Authors: | Effah, Ebenezer AsareAff4; Hinson, Robert E.Aff5 |
| Contributors: | Hinson, Robert E., Series EditorAff1; Adeola, Ogechi, Series EditorAff2; Appau, Samuelson, editorAff3 |
| Source: | Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market. :53-81 |
| Database: | Springer Nature eBooks |