Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka
| Title: | Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka |
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| Authors: | Samarasinghe, T. D.Aff4; Gamage, Thilini C.Aff5 |
| Contributors: | Panditharathna, Roshan, editorAff1; Hyams-Ssekasi, Denis, editorAff2; Bamber, David, editorAff3 |
| Source: | Contemporary Marketing Solutions : Strategies for Growth in a Competitive Consumer Landscape. :55-78 |
| Database: | Springer Nature eBooks |