Enhancing Brand Loyalty by Harnessing Subconscious Influence with Neuro Marketing—A Study with Reference to Coimbatore City
| Title: | Enhancing Brand Loyalty by Harnessing Subconscious Influence with Neuro Marketing—A Study with Reference to Coimbatore City |
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| Authors: | Swathi, P.Aff9; Mathew, Geethu AnnaAff10; Sony, N.Aff9; Sebastian, Roshen ThereseAff10; Philip, BijinAff9 |
| Contributors: | Kacprzyk, Janusz, Series EditorAff1; Novikov, Dmitry A., Editorial Board MemberAff2; Shi, Peng, Editorial Board MemberAff3; Cao, Jinde, Editorial Board MemberAff4; Polycarpou, Marios, Editorial Board MemberAff5; Pedrycz, Witold, Editorial Board MemberAff6; Anwar, Fatima, Editorial Board MemberAff7; Hamdan, Reem Khamis, editorAff8 |
| Source: | Technological Innovation and Enhancing Decision Processes in Modern Enterprises. 631:985-1004 |
| Database: | Springer Nature eBooks |