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Integration Strategies of Online and Offline Marketing in the Conditions of Digital Transformation

Title:	Integration Strategies of Online and Offline Marketing in the Conditions of Digital Transformation
Authors:	Alsoud, Malek Ahmad^Aff10; Shelash, Suleiman^{Aff11, Aff12}; Al-Daoud, Khaleel^Aff13; Vasudevan, A.^Aff14; Prasad Prasad, Rabindra Dev^Aff15; Parahakaran, Suma^Aff15; Al-Ababneh, Hassan Ali^Aff11; Mohammad, Abdullah Ibrahim^Aff16; Krishnasamy, Hariharan N.^Aff15
Contributors:	Kacprzyk, Janusz, Series Editor^Aff1; Novikov, Dmitry A., Editorial Board Member^Aff2; Shi, Peng, Editorial Board Member^Aff3; Cao, Jinde, Editorial Board Member^Aff4; Polycarpou, Marios, Editorial Board Member^Aff5; Pedrycz, Witold, Editorial Board Member^Aff6; Anwar, Fatima, Editorial Board Member^Aff7; Alsyasneh, Mohammad, editor^Aff8; Masih, Jolly, editor^Aff9
Source:	Artificial Intelligence for Agile Business Solutions : Modernization of Outdated Systems. 633:447-456
Database:	Springer Nature eBooks