Fashion Tech Adoption by Micro Fashion Retailers: An Innovation Pipeline Analysis of Technology Transfer from Academia to Business
| Title: | Fashion Tech Adoption by Micro Fashion Retailers: An Innovation Pipeline Analysis of Technology Transfer from Academia to Business |
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| Authors: | Perry, PatsyAff3; Waite, KathrynAff4 |
| Contributors: | Rossi, Patricia, editorAff2 |
| Source: | Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. :1091-1098 |
| Database: | Springer Nature eBooks |