The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions
| Title: | The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions |
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| Authors: | Überwimmer, MargaretheAff7; Frankus, ElisabethAff8; Casati, LauraAff7; Stack, ShaunaAff8; Kincl, TomášAff9; Závodná, Lucie SáraAff9 |
| Contributors: | Howlett, Robert J., Series EditorAff1; Jain, Lakhmi C., Series EditorAff2; Reis, José Luís, editorAff3; Del Rio Araujo, Marisa, editorAff4; Reis, Luís Paulo, editorAff5; dos Santos, José Paulo Marques, editorAff6 |
| Source: | Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 1. 344:17-34 |
| Database: | Springer Nature eBooks |