How negative publicity shapes consumer responses: the roles of country-of-origin and psychological contracts
| Title: | How negative publicity shapes consumer responses: the roles of country-of-origin and psychological contracts |
|---|---|
| Authors: | Zhong, ShuaiAff1; Ji, ChunliAff2; Prentice, CatherineAff3, IDs4126202600438y_cor1; Liu, PeiliAff4; Ali, FaizanAff5 |
| Source: | Journal of Brand Management. :1-22 |
| Database: | Springer Nature Journals |