The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance
| Title: | The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance |
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| Authors: | Park, Soo Hyung “Ralph”Aff1; Griffith, David A.Aff1, IDs11747025010829_cor1 |
| Source: | Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 53(5):1306-1334 |
| Database: | Springer Nature Journals |