How do luxury jewelry brands create the ultimate online shopping experience? The role of web atmospherics
| Title: | How do luxury jewelry brands create the ultimate online shopping experience? The role of web atmospherics |
|---|---|
| Authors: | Kaskas, MariamAff1, IDs41270024003467_cor1; Kitchen, Philip J.Aff1 |
| Source: | Journal of Marketing Analytics. 14(2):444-459 |
| Database: | Springer Nature Journals |