Wine marketing strategies with AI for resilience of small and medium-sized enterprises
| Title: | Wine marketing strategies with AI for resilience of small and medium-sized enterprises |
|---|---|
| Authors: | Ingrassia, MarziaAff1; Bacarella, SimonaAff1; Chinnici, PietroAff1, IDs4127002600487x_cor1; Modica, FedericoAff2; Giamporcaro, GiusiAff1; Chironi, StefaniaAff1 |
| Source: | Journal of Marketing Analytics. :1-30 |
| Database: | Springer Nature Journals |