The implications of digital marketing on WeChat for luxury fashion brands in China
| Title: | The implications of digital marketing on WeChat for luxury fashion brands in China |
|---|---|
| Authors: | Liu, SindyAff1, cor1; Perry, PatsyAff1, cor2; Gadzinski, GregoryAff2, cor3 |
| Source: | Journal of Brand Management. 26(4):395-409 |
| Database: | Springer Nature Journals |