Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality
| Title: | Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality |
|---|---|
| Authors: | Rohden, Simoni F.Aff1, IDs41270025003947_cor1; Subbotin, DmitryAff1; Espartel, Lélis BalestrinAff2, Aff3 |
| Source: | Journal of Marketing Analytics. 13(3):635-644 |
| Database: | Springer Nature Journals |