Quality incentive strategies in live streaming e-commerce supply chains: A perspective on mitigating consumers’ mismatch risk
| Title: | Quality incentive strategies in live streaming e-commerce supply chains: A perspective on mitigating consumers’ mismatch risk |
|---|---|
| Authors: | Zhao, XiangruAff1; Zhang, CuihuaAff1, IDs10660026101245_cor1; Xu, HenryAff2 |
| Source: | Electronic Commerce Research. :1-41 |
| Database: | Springer Nature Journals |