Standards for scale development in marketing: Elevating the role of theory
| Title: | Standards for scale development in marketing: Elevating the role of theory |
|---|---|
| Authors: | Hulland, JohnAff1, IDs11747026011535_cor1; Sample, Kevin L.Aff2; Houston, Mark B.Aff3 |
| Source: | Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 54(2):359-380 |
| Database: | Springer Nature Journals |