Editorial: Relaunching Marketing Letters
| Title: | Editorial: Relaunching Marketing Letters |
|---|---|
| Authors: | Bradlow, Eric T.Aff1; Golder, Peter N.Aff2; Huber, JoelAff3; Jap, SandyAff4, IDs11002020095517_cor4; Labroo, Aparna A.Aff5; Lehmann, Donald R.Aff6; Lynch, JohnAff7; Mizik, NatalieAff8; Winer, Russell S.Aff9 |
| Source: | Marketing Letters: A Journal of Research in Marketing. 31(4):311-314 |
| Database: | Springer Nature Journals |