Reaching for rigor and relevance: better marketing research for a better world
| Title: | Reaching for rigor and relevance: better marketing research for a better world |
|---|---|
| Authors: | Madan, ShilpaAff1, IDs11002022096481_cor1; Johar, Gita VenkataramaniAff2; Berger, JonahAff3; Chandon, PierreAff4; Chandy, RajeshAff5; Hamilton, RebeccaAff6; John, Leslie K.Aff7; Labroo, Aparna A.Aff8; Liu, Peggy J.Aff9; Lynch, John G.Aff10; Mazar, NinaAff11; Mead, Nicole L.Aff12; Mittal, VikasAff13; Moorman, ChristineAff14; Norton, Michael I.Aff7; Roberts, JohnAff15; Soman, DilipAff16; Viswanathan, MadhuAff17; White, KatherineAff18 |
| Source: | Marketing Letters: A Journal of Research in Marketing. 34(1):1-12 |
| Database: | Springer Nature Journals |