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1
Perceived Influencer Credibility and Perceived Content Usefulness in Influencing Consumer Purchase Decisions: A Moderated Model Using SmartPLS.

von Hasim, Muhammad Asyraf ; Mahbob, Nur Nadiah

PaperAsia. May/Jun2025, Vol. 41 Issue 3b, p232-244. 13p.

Schlagworte: *Consumer behavior; *Influencer marketing; *Business partnerships; Social media; Fashion marketing; Sexual attraction
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2
Determinants of Using Reusable Eco-Friendly Shopping Bags among Gen-Y

von Ishak, Mohd Fikri ; Mahbob, Nur Nadiah ; Hasim, Muhammad Asyraf

Information Management and Business Review; Vol 15 No 3(I) (2023); 115-123 ; 2220-3796 ; 10.22610/imbr.v15i3(I)

Schlagworte: Reusable eco-friendly shopping bags; sustainability; theory of planned behavior; Gen-Y
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3
The Influence of Perceived Risk Factors on Online Purchase Intention among Millennials in Malaysia

von Mahbob, Nur Nadiah ; Hasim, Muhammad Asyraf ; Ishak, Mohd Fikri

Information Management and Business Review; Vol 15 No 3(I) (2023); 50-58 ; 2220-3796 ; 10.22610/imbr.v15i3(I)

Schlagworte: Perceived risk; financial risk; product risk; convenience risk; non-delivery risk; online purchase intention; millennials
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4
FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS

von Sarvanan, Menaga ; Safian, Nur Hidayah Binti ; Yusoff, Mohamad Lutfi Bin Mohd ; et al.

European Journal of Management and Marketing Studies; Vol 8, No 1 (2023) ; 25019988

Schlagworte: green product; consumer purchase behaviour; environmental concern; social influence; environmental problems; environmental responsibilities
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5
THE MEDIATING EFFECT OF ENTREPRENEURIAL MARKETING STRATEGY BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE IN THE WOMEN-OWNED ENTERPRISES IN MALAYSIA

von Kanapathipillai, Kumaran ; Mahbob, Nur Nadiah ; Kumaran, Sharvena ; et al.

European Journal of Management and Marketing Studies; Vol 7, No 3 (2022) ; 25019988

Schlagworte: women-owned enterprise; entrepreneurship; dynamic capabilities; entrepreneurial marketing strategy; competitive advantage
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6
THE CONSEQUENCES OF CYBERBULLYING IN THE MANUFACTURING SECTOR ON EMPLOYEES’ PRODUCTIVITY IN MALAYSIA: MEDIATING ROLE OF JOB STRESS AND MODERATING ROLE OF CO-WORKERS SUPPORT

von Kanapathipillai, Kumaran ; Mahbob, Nur Nadiah

European Journal of Human Resource Management Studies; Vol 5, No 3 (2021) ; 26011972

Schlagworte: cyberbullying; employees’ productivity; stress; co-workers’ support; manufacturing sector; moderated mediation
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7
THE INFLUENCE OF SELF-EFFICACY ON JOB PERFORMANCE OF EMPLOYEES IN THE ONLINE RETAIL SECTOR IN MALAYSIA – THE MEDIATING EFFECT OF INNOVATIVE BEHAVIOUR

von Kanapathipillai, Kumaran ; Shaari, Aida Binti ; Mahbob, Nur Nadiah

European Journal of Human Resource Management Studies; Vol 5, No 3 (2021) ; 26011972

Schlagworte: self-efficacy; innovative behaviour; job performance; online retail sector
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8
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE TOUR AND TRAVEL COMPANIES IN MALAYSIA DURING COV-19 PANDEMIC: PARALLEL MEDIATION OF SOCIAL MEDIA AND RELATIONSHIP QUALITY

von Kanapathipillai, Kumaran ; Mahbob, Nur Nadiah

European Journal of Management and Marketing Studies; Vol 6, No 4 (2021) ; 25019988

Schlagworte: relationship marketing; customer loyalty; social media; relationship quality; parallel mediation
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9
The Impact of Digital Transformation on Career Growth: Mediating Role of Job Satisfaction and Moderating Effect of Organizational Support in the Manufacturing Sector.

von Bawazir, Abdullah Abdulaziz ; Mahbob, Nur Nadiah ; Hasim, Muhammad Asyraf

International Review of Management & Marketing (IRMM). 2025, Vol. 15 Issue 3, p257-265. 9p.

Schlagworte: *Digital transformation; *Job satisfaction; *Manufacturing industries; *Career development; Digital technology
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