Volltext-Artikel, E-Books und Literaturhinweise aus dem EBSCO Discovery Service
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1
von Feuerriegel, Stefan ; Barrie, Christopher ; Crockett, M. J. ; et al.
Nature Human Behaviour. 10(7):1182-1186
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2
von Manzoor, Emaad ; Ascarza, Eva ; Netzer, Oded
Schlagworte: Computation and Language; Machine Learning
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3
von Peng, Tianyi ; Gui, George ; Brucks, Melanie ; et al.
Schlagworte: Computers and Society; Artificial Intelligence; Human-Computer Interaction; Applications
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4
von Netzer, Oded ; Ding, Yu ; Sheth, Jagdish, Series Editor ; et al.
The Research Contributions of Donald R. Lehmann to Marketing, Volume 2 : Analysis Methods. :11-21
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5
von Sozuer, Sibel ; Netzer, Oded ; Krstovski, Kriste
Journal of Marketing. Jun2026, p1.
Schlagworte: *Computer software; Popularity; Machine learning; Creative ability
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6
von Padilla, Nicolas ; Ascarza, Eva ; Netzer, Oded
Quantitative Marketing and Economics: QME. 23(3):379-418
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7
von Lemmens, Aurélie ; Roos, Jason M.T. ; Gabel, Sebastian ; et al.
In International Journal of Research in Marketing June 2026 43(2) Part B:537-559
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8
von Netzer, Oded ; Frank, Christopher ; Magnone, Paul
Fortune.com. 7/14/2026, pN.PAG-N.PAG. 1p.
Schlagworte: *Artificial intelligence; *Decision making; *Leadership; Sports & technology; FIFA World Cup; Soccer players
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9
von Ascarza, Eva ; Netzer, Oded ; Runge, Julian
In International Journal of Research in Marketing December 2025 42(4) Part A:975-995
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10
von Feuerriegel, Stefan ; Maarouf, Abdurahman ; Bär, Dominik ; et al.
Nature Reviews Psychology. 4(2):96-111
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11
von Blanchard, Simon J. ; Duani, Nofar ; Garvey, Aaron M. ; et al.
Journal of Marketing; Nov2025, Vol. 89 Issue 6, p119-139, 21p
Schlagworte: Generative artificial intelligence; Surveys; Experiments; Research methodology; Software architecture; Best practices; Artificial intelligence & ethics; Language models
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12
von Hartmann, Jochen, author ; Netzer, Oded, author
Artificial Intelligence in Marketing. 20:191-215
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13
von Karlinsky-Shichor, Yael ; Netzer, Oded
Marketing Science (INFORMS). Jan/Feb2024, Vol. 43 Issue 1, p138-157. 20p.
Schlagworte: *Prices; *Sales personnel; *Field research; Blended learning; Random forest algorithms
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14
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15
Utilizing Text Mining on Online Medical Forums to Predict Label Change due to Adverse Drug Reactions
von Feldman, Ronen ; Netzer, Oded ; Peretz, Aviv ; et al.
Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. :1779-1788
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16
von Netzer, Oded ; Blanchard, Simon J. ; Duani, Nofar ; et al.
NIM Marketing Intelligence Review. May2026, Vol. 18 Issue 1, p30-35. 6p.
Schlagworte: *Generative artificial intelligence; *Marketing research; *Marketing strategy; *Data integrity; Language models
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17
von Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian
Marketing Science (INFORMS). Jan/Feb2023, Vol. 42 Issue 1, p48-60. 13p. 4 Charts, 5 Graphs.
Schlagworte: *Consumption (Economics); *Research grants; *Consumer preferences; Polarization (Social sciences); Political doctrines; Political affiliation
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18
von Ebbes, Peter ; Netzer, Oded
Management Science (INFORMS). Apr2022, Vol. 68 Issue 4, p3026-3046. 21p.
Schlagworte: *Social networks; *Job hunting; *House buying; Hidden Markov models
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19
von Feldman, Ronen ; Fresko, Moshe ; Goldenberg, Jacob ; et al.
2008 International Conference on Service Systems and Service Management Service Systems and Service Management, 2008 International Conference on. :1-5 Jun, 2008
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20
von Dew, Ryan ; Ascarza, Eva ; Netzer, Oded ; et al.
Journal of Marketing Research ; volume 61, issue 2, page 368-392 ; ISSN 0022-2437 1547-7193
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21
von Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian
Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p853-877. 25p. 1 Diagram, 12 Charts, 6 Graphs.
Schlagworte: *Consumers' reviews; *User-generated content; *Consumer behavior; Polarity; Word-of-mouth communication
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22
von Du, Rex Yuxing ; Netzer, Oded ; Schweidel, David A. ; et al.
Journal of Marketing. Jan2021, Vol. 85 Issue 1, p163-183. 21p. 1 Chart.
Schlagworte: *Marketing; *Economic expansion; *Marketing strategy; *Marketing research; *Business intelligence
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23
Schlagworte: 000 Allgemeines; Wissenschaft
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24
von Lemmens, Aurelie; id_orcid 0000-0002-7630-6159 ; Roos, Jason ; Gabel, Sebastian; id_orcid 0000-0003-3522-2263 ; et al.
Lemmens, A, Roos, J, Gabel, S, Ascarza, E, Bruno, H, Gordon, B, Israeli, A, McDonnell Feit, E, Mela, C & Netzer, O 2025, 'Personalization and Targeting : how to experiment, learn & optimize', International Journal of Research in Marketing.
Schlagworte: article; info:eu-repo/semantics/publishedVersion
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25
von Netzer, Oded ; Lemaire, Alain ; Herzenstein, Michal
Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p960-980. 21p. 2 Diagrams, 5 Charts, 2 Graphs.
Schlagworte: *Default (Finance); *Loans; *Business forms; *Loan servicing; Machine learning; Prediction models
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