Volltext-Artikel, E-Books und Literaturhinweise aus dem EBSCO Discovery Service
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1
von Zallocco, Ronald ; Lim, Jeen-Su ; Academy of Marketing Science ; et al.
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. :632-636
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2
von Lim, Jeen ; Zallocco, Ronald ; Hawes, Jon M., editor ; et al.
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. :429-433
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3
von Joseph, W. Benoy ; Zallocco, Ronald ; Markovic, Paul ; et al.
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. :341-345
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4
von Cook, Robert W. ; Zallocco, Ronald ; Gitlow, Howard S., editor ; et al.
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. :259-261
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5
von Zallocco, Ronald ; Bolman Pullins, Ellen ; Mallin, Michael L.
Journal of Business & Industrial Marketing, 2009, Vol. 24, Issue 8, pp. 598-610.
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6
von Cook, Robert W. ; Zallocco, Ronald L.
Research in Higher Education. 1983 19(2):197-211.
Schlagworte: College Administration; College Attendance; College Bound Students; College Choice; College Students; Higher Education; Institutional Characteristics; Marketing; Models; Prediction; Predictor Variables
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7
von Malholtra, Naresh K. ; Zallocco, Ronald L. ; Pleasant, Jamie T. ; et al.
Journal of Health Care Marketing. Winter93, Vol. 13 Issue 4, p50-53. 4p.
Schlagworte: *Health care industry; *Baby boom generation; *Medical care; Medical care marketing; Substance abuse prevention
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8
von Malhotra, Naresli K. ; Zallocco, Ronald L. ; Grashof, John F. ; et al.
Journal of Health Care Marketing. Summer93, Vol. 13 Issue 2, p62-65. 4p.
Schlagworte: *Hospital-physician relations; Medical care marketing; Patients; Medical quality control
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9
von Grashof, John F. ; Zallocco, Ronald L. ; Malhotra, Naresh K. ; et al.
Journal of Health Care Marketing. Dec92, Vol. 12 Issue 4, p80-84. 4p.
Schlagworte: *Health care industry
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10
http://rave.ohiolink.edu/etdc/view?acc_num=toledo1321563345.
Schlagworte: English As A Second Language; communicative; language; English; ESL; teaching; grammar; hard science linguistics; real world; people communicating; linkage; assemblage; restaurant; lesson
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11
von Zallocco, Ronald L. ; Joseph, W. Benoy
Journal of Health Care Marketing. Mar91, Vol. 11 Issue 1, p5-11. 7p. 4 Charts.
Schlagworte: *Strategic planning; *Marketing planning; *Hospital administration; *Organizational effectiveness; *Management; *Hospitals; *Health facilities; *Marketing strategy; *Management styles; *Marketing
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12
von Zallocco, Ronald L. ; Joseph, W. Benoy ; Doremus, Harvey
Journal of Health Care Marketing. Spring84, Vol. 4 Issue 2, p19-28. 10p.
Schlagworte: *Hospital administration; *Strategic planning; *Marketing planning; *Marketing management; *Marketing strategy; *Industrial management
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13
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14
A Study of Conflict between Shopping Center Managers and Retailers within Regional Shopping Centers.
von Konopa, Leonard J. ; Zallocco, Ronald L.
Journal of the Academy of Marketing Science. Summer81, Vol. 9 Issue 3, p247. 14p.
Schlagworte: *Retail industry; *Shopping centers
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15
von Joseph, W. Benoy ; Zallocco, Ronald L. ; Tudor, R. Keith ; et al.
Journal of Health Care Marketing. Fall94, Vol. 14 Issue 3, p56-58. 3p.
Schlagworte: *Consumer behavior; *Consumer attitudes; Medical care marketing; Medical care costs
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16
von Smith, Mickey C. ; Zallocco, Ronald L. ; Malhotra, Naresh K. ; et al.
Journal of Health Care Marketing. Mar88, Vol. 8 Issue 1, p102-104. 3p.
Schlagworte: *Medical care; *Marketing; *Health services administration; *Hospital administration; Health planning; Public health administration
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17
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p79-80. 2p.
Schlagworte: *Hospitals
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18
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p78-79. 2p.
Schlagworte: Menu design (Printed ephemera)
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19
von Zallocco, Ronald L. ; Smith, Mickey C.
Journal of Health Care Marketing. Dec88, Vol. 8 Issue 4, p80-81. 2p.
Schlagworte: *Marketing literature; *Health care industry; *Market orientation
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20
Journal of Health Care Marketing. Dec87, Vol. 7 Issue 4, p97-98. 2p.
Schlagworte: *Marketing
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21
Journal of Health Care Marketing. Jun87, Vol. 7 Issue 2, p91-92. 2p.
Schlagworte: *Medical care financing
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22
von Malhotra, Naresh K. ; Grashof, John F. ; Burger, Philip C. ; et al.
Journal of Health Care Marketing; Mar92, Vol. 12 Issue 1, p86-90, 5p
Schlagworte: Medical care marketing; Health care industry; Nursing home rates; Nursing home care
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23
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p78-78. 1/4p.
Schlagworte: Health promotion
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24
von Malhotra, Naresh K. ; Grashof, John F. ; Burger, Philip C. ; et al.
Journal of Health Care Marketing; Dec91, Vol. 11 Issue 4, p83-88, 6p
Schlagworte: Medical care marketing; Health care industry; Medicare; Home care services
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25
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p76-76. 3/8p.
Schlagworte: *Hospitals
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