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1
von Zallocco, Ronald ; Bolman Pullins, Ellen ; Mallin, Michael L.
Journal of Business & Industrial Marketing, 2009, Vol. 24, Issue 8, pp. 598-610.
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2
von Cook, Robert W. ; Zallocco, Ronald L.
Research in Higher Education. 1983 19(2):197-211.
Schlagworte: College Administration; College Attendance; College Bound Students; College Choice; College Students; Higher Education; Institutional Characteristics; Marketing; Models; Prediction; Predictor Variables
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3
von Malholtra, Naresh K. ; Zallocco, Ronald L. ; Pleasant, Jamie T. ; et al.
Journal of Health Care Marketing. Winter93, Vol. 13 Issue 4, p50-53. 4p.
Schlagworte: *HEALTH care industry; *BABY boom generation; *MEDICAL care; MEDICAL care marketing; SUBSTANCE abuse prevention
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4
von Malhotra, Naresli K. ; Zallocco, Ronald L. ; Grashof, John F. ; et al.
Journal of Health Care Marketing. Summer93, Vol. 13 Issue 2, p62-65. 4p.
Schlagworte: *HOSPITAL-physician relations; MEDICAL care marketing; PATIENTS; MEDICAL quality control
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5
von Grashof, John F. ; Zallocco, Ronald L. ; Malhotra, Naresh K. ; et al.
Journal of Health Care Marketing. Dec92, Vol. 12 Issue 4, p80-84. 4p.
Schlagworte: *HEALTH care industry
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6
von Zallocco, Ronald L. ; Joseph, W. Benoy
Journal of Health Care Marketing. Mar91, Vol. 11 Issue 1, p5-11. 7p. 4 Charts.
Schlagworte: *STRATEGIC planning; *MARKETING planning; *HOSPITAL administration; *ORGANIZATIONAL effectiveness; *MANAGEMENT; *HOSPITALS; *HEALTH facilities; *MARKETING strategy; *MANAGEMENT styles; *MARKETING
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7
von Zallocco, Ronald L. ; Joseph, W. Benoy ; Doremus, Harvey
Journal of Health Care Marketing. Spring84, Vol. 4 Issue 2, p19-28. 10p.
Schlagworte: *HOSPITAL administration; *STRATEGIC planning; *MARKETING planning; *MARKETING management; *MARKETING strategy; *INDUSTRIAL management
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8
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9
A Study of Conflict between Shopping Center Managers and Retailers within Regional Shopping Centers.
von Konopa, Leonard J. ; Zallocco, Ronald L.
Journal of the Academy of Marketing Science. Summer81, Vol. 9 Issue 3, p247. 14p.
Schlagworte: *RETAIL industry; *SHOPPING centers
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10
von Joseph, W. Benoy ; Zallocco, Ronald L. ; Tudor, R. Keith ; et al.
Journal of Health Care Marketing. Fall94, Vol. 14 Issue 3, p56-58. 3p.
Schlagworte: *CONSUMER behavior; *CONSUMER attitudes; MEDICAL care marketing; MEDICAL care costs
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11
von Smith, Mickey C. ; Zallocco, Ronald L. ; Malhotra, Naresh K. ; et al.
Journal of Health Care Marketing. Mar88, Vol. 8 Issue 1, p102-104. 3p.
Schlagworte: *MEDICAL care; *MARKETING; *HEALTH services administration; *HOSPITAL administration; HEALTH planning; PUBLIC health administration
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12
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p79-80. 2p.
Schlagworte: *HOSPITALS
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13
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p78-79. 2p.
Schlagworte: MENU design (Printed ephemera)
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14
von Zallocco, Ronald L. ; Smith, Mickey C.
Journal of Health Care Marketing. Dec88, Vol. 8 Issue 4, p80-81. 2p.
Schlagworte: *MARKETING literature; *HEALTH care industry; *MARKET orientation
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15
Journal of Health Care Marketing. Dec87, Vol. 7 Issue 4, p97-98. 2p.
Schlagworte: *MARKETING
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16
Journal of Health Care Marketing. Jun87, Vol. 7 Issue 2, p91-92. 2p.
Schlagworte: *MEDICAL care financing
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17
von Malhotra, Naresh K. ; Grashof, John F. ; Zallocco, Ronald L. ; et al.
Journal of Health Care Marketing; Sep92, Vol. 12 Issue 3, p81-85, 5p
Schlagworte: MARKETING
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18
von Malhotra, Naresh K. ; Grashof, John F. ; Burger, Philip C. ; et al.
Journal of Health Care Marketing; Dec91, Vol. 11 Issue 4, p83-88, 6p
Schlagworte: MEDICAL care marketing; HEALTH care industry; MEDICARE; HOME care services
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19
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p78-78. 1/4p.
Schlagworte: HEALTH promotion
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20
Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p76-76. 3/8p.
Schlagworte: *HOSPITALS
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21
von Zallocco, Ronald L. ; Malhotra, Naresh K.
Journal of Health Care Marketing. Sep90, Vol. 10 Issue 3, p83-83. 1/4p.
Schlagworte: *MEDICAL care
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22
von Zallocco, Ronald L. ; Malhotra, Naresh K.
Journal of Health Care Marketing. Jun90, Vol. 10 Issue 2, p78-78. 1/4p.
Schlagworte: *MARKETING research
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23
von Malhotra, Naresh K. ; Grashof, John F. ; Zallocco, Ronald L. ; et al.
Journal of Health Care Marketing; Dec89, Vol. 9 Issue 4, p71-74, 4p
Schlagworte: MEDICAL care; HEALTH services administration; MARKETING; HEALTH planning; PATIENTS; DENTAL personnel; DENTAL care; PATIENT-professional relations; PUBLIC health
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24
von Zallocco, Ronald L. ; Malhotra, Naresh K.
Journal of Health Care Marketing. Jun90, Vol. 10 Issue 2, p77-77. 1/3p.
Schlagworte: *MARKETING
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25
von Zallocco, Ronald L. ; Malhotra, Naresh K.
Journal of Health Care Marketing. Jun90, Vol. 10 Issue 2, p76-76. 3/8p.
Schlagworte: *HOSPITALS
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