Propaganda
| Titel: | Propaganda |
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| Verfasser: | ; ; ; |
| Körperschaft: | |
| Ausgabe: | Version 1.0, published 7 November 2022 |
| Veröffentlicht: | Freiburg : Universität, 2022 |
| Umfang: | 1 Online-Ressource |
| Format: | E-Book |
| Sprache: | Englisch |
| Schriftenreihe/ mehrbändiges Werk: |
Compendium heroicum. das Online-Lexikon des Sonderforschungsbereichs 948 „Helden – Heroisierungen – Heroismen“ |
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| Zusammenfassung: |
Abstract: Heroization processes are often closely linked to the specific form of communication that is propaganda. Hero figures become relevant in the context of propaganda in two ways. First, they can be the subject of the propaganda – for example as martyrs, martial heroes, war photographers, or labour heroes. As the subject of persuasive, (mass) media communication that also aims at long-term effective convincing, heroes form engrossing communication patterns not just for the Western societies of the 20th century. Different media and different functions of propaganda construct and establish heroic figures, each with different connotations. Second, persons perceived as heroes seem to be extremely persuasive communicators of the messages that propaganda conveys because of the exceptionality attributed to them and the special “appellative power” that comes with that exceptionality. Propaganda heroes substantiate such messages and motivate the addressees to action. Heroes are therefore considered exceedingly suited to convey propagandistic content effectively to an audience |
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