Beyond branding
Titel: | Beyond branding : how the new values of transparency and integrity are changing the world of brands / ed. by Nicholas Ind |
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Beteiligt: | |
Veröffentlicht: | London [u.a.] : Kogan Page, 2005 |
Umfang: | XVIII, 236 S. : Ill. ; 24 cm |
Format: | E-Book |
Sprache: | Englisch |
RVK-Notation: | Vorliegende Ausgabe: | Online-Ausg.: 2005. - Online-Ressource. |
ISBN: | 1423716094 (Sekundärausgabe) ; 9781423716099 (Sekundärausgabe) |
Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
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