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Blue ocean strategy

Titel:	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim ; Renée Mauborgne
Verfasser:	Kim, W. Chan
Beteiligt:	Mauborgne, Renée
Veröffentlicht:	Boston, Mass. : Harvard Business School Press, 2005
Umfang:	XV, 240 S. : Ill. ; 25 cm
Format:	E-Book
Sprache:	Englisch
RVK-Notation:	QP 320 · QP 612
Schlagworte:	Produkteinführung Marktsegmentierung
Vorliegende Ausgabe:	Online-Ausg.: 2005. - Online-Ressource.
ISBN:	9781417589050 (Sekundärausgabe)
Hinweise zum Inhalt:	Inhaltsbeschreibung der Sammlung und Zugangshinweise

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