The brand marketing book
Titel: | The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi |
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Verfasser: | |
Veröffentlicht: | Lincolnwood (Chicago), Ill. : NTC Business Books, 2000 |
Umfang: | XV, 247 S. : Ill. ; 24 cm |
Format: | E-Book |
Sprache: | Englisch |
RVK-Notation: |
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Vorliegende Ausgabe: | Online-Ausg.: 2000. - Online-Ressource. |
ISBN: | 9780071392853 (Sekundärausgabe) |
Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
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