The philosophy of branding
| Titel: | The philosophy of branding : great philosophers think brands / Thom Braun |
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| Veröffentlicht: | London : Kogan Page, 2004 |
| Format: | E-Book |
| Sprache: | Englisch | Vorliegende Ausgabe: | Online-Ausg.: 2004. |
| ISBN: | 1417557184 (Sekundärausgabe) |
| Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
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Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
