Ludwik Flecks vergleichende Erkenntnistheorie

From micro-entrepreneurs in Bangladesh to carmakers in Detroit; from software developers in Sao Paulo to pop-up shop producers in London; across the globe, a new generation of entrepreneurs, employees and consumers are demanding more from their all-consuming work lives. In the wake of plummeting levels of trust in financial and corporate institutions, they are hungry for companies that can demonstrate they are different by making a difference.

It's no longer enough to be excellent - today's businesses also need to be significant in order to attract and retain valuable talent and customers. They need to maintain profit margins while also creating spaces and experiences that put us in touch with a sense of artistry, with a sense of play, and most importantly, with a sense of something greater than ourselves. Enter The Business Romantic.

In this groundbreaking book, Tim Leberecht draws from philosophy, art and popular culture to reveal the 'hidden treasures' of business and uncover experiences of significance and beauty in everyday interactions with colleagues, products and brands. From strategy to project management, from product innovation to customer experience, the book presents concrete lessons and techniques that promote intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.

It is a call to see the world of business with fresh eyes.