Contemporary research in e-marketing
| Titel: | Contemporary research in e-marketing / Sandeep Krishnamurthy, [ed.] |
|---|---|
| Teil: | 1 |
| Beteiligt: | |
| Veröffentlicht: | Hershey, Pa. [u.a.] : Idea Group Publ., 2005 |
| Umfang: | 347 S. : Ill. ; 27 cm |
| Format: | E-Book |
| Sprache: | Englisch |
| Schriftenreihe/ mehrbändiges Werk: |
Contemporary research in e-marketing / Sandeep Krishnamurthy, [ed.] ; 1  alle Bände anzeigen
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| RVK-Notation: | Vorliegende Ausgabe: | Online-Ausg.: 2005. - Online-Ressource. |
| ISBN: | 9781591403746 (Sekundärausgabe) |
| Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
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E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.
