Contemporary research in e-marketing
| Titel: | Contemporary research in e-marketing / Sandeep Krishnamurthy, [ed.] |
|---|---|
| Teil: | 1 |
| Beteiligt: | |
| Veröffentlicht: | Hershey, Pa. [u.a.] : Idea Group Publ., 2005 |
| Umfang: | 347 S. : Ill. ; 27 cm |
| Format: | E-Book |
| Sprache: | Englisch |
| Schriftenreihe/ mehrbändiges Werk: |
Contemporary research in e-marketing / Sandeep Krishnamurthy, [ed.] ; 1  alle Bände anzeigen
|
| RVK-Notation: | Vorliegende Ausgabe: | Online-Ausg.: 2005. - Online-Ressource. |
| ISBN: | 9781591403746 (Sekundärausgabe) |
| Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
|
X
- Preface
- p. v
- Chapter I
- Social Oracles as Advertising Tools in Programmable Businesses
- p. 1
- Chapter II
- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?
- p. 38
- Chapter III
- Web Personalization for E-Marketing Intelligence
- p. 48
- Chapter IV
- E-Commerce as Knowledge Management: Managing Consumer Knowledge
- p. 69
- Chapter V
- MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality
- p. 93
- Chapter VI
- Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces
- p. 130
- Chapter VII
- The Impact of eBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs
- p. 149
- Chapter VIII
- Viral Experiences: Do You Trust Your Friends?
- p. 166
- Chapter IX
- Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy
- p. 186
- Chapter X
- Online Privacy: Consumer Concerns and Technological Competence
- p. 200
- Chapter XI
- Using Server Log Files and Online Experiments to Enhance Internet Marketing
- p. 226
- Chapter XII
- CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing
- p. 250
- Chapter XIII
- An Interactive Marketing Communication Model in New Product Diffusion
- p. 268
- Chapter XIV
- A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials
- p. 297
- Chapter XV
- How Innovativeness Influences Internet Shopping
- p. 323
- About the Authors
- p. 337
- Index
- p. 344
