Creating powerful brands in consumer, service and industrial markets
| Titel: | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
|---|---|
| Verfasser: | |
| Beteiligt: | |
| Ausgabe: | 3. ed. |
| Veröffentlicht: | Oxford [u.a.] : Elsevier/Butterworth-Heinemann, 2003 |
| Umfang: | XVII, 467 S. : Ill. ; 24 cm |
| Format: | E-Book |
| Sprache: | Englisch |
| RVK-Notation: | Vorliegende Ausgabe: | Online-Ausg.: 2004. - Online-Ressource. |
| ISBN: | 9781417507849 (Sekundärausgabe) |
| Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
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