Creating powerful brands in consumer, service and industrial markets
| Titel: | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
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| Verfasser: | |
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| Ausgabe: | 3. ed. |
| Veröffentlicht: | Oxford [u.a.] : Elsevier/Butterworth-Heinemann, 2003 |
| Umfang: | XVII, 467 S. : Ill. ; 24 cm |
| Format: | E-Book |
| Sprache: | Englisch |
| RVK-Notation: | Vorliegende Ausgabe: | Online-Ausg.: 2004. - Online-Ressource. |
| ISBN: | 9781417507849 (Sekundärausgabe) |
| Hinweise zum Inhalt: |
Inhaltsbeschreibung der Sammlung und Zugangshinweise
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Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.
