Approaches to multimodality
| Titel: | Approaches to multimodality : rhetoric and stylistics in public discourse / edited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė, Rita Baranauskienė |
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| Beteiligt: | ; ; |
| Veröffentlicht: | Leiden; Boston : Brill, [2024] |
| Umfang: | xii, 289 Seiten : Illustrationen |
| Format: | Buch |
| Sprache: | Englisch |
| Schriftenreihe/ mehrbändiges Werk: |
Studies in pragmatics ; volume 22 |
| Andere Ausgaben: |
Erscheint auch als Online-Ausgabe: Approaches to multimodality. - Leiden ; Boston : Brill, 2024
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| ISBN: | 9789004687714 ; 9004687718 |
| Hinweise zum Inhalt: |
Inhaltsverzeichnis
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This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Revealing the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse, this volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specializing in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasizing the role of cultural context in multimodality.
