Approaches to multimodality
| Titel: | Approaches to multimodality : rhetoric and stylistics in public discourse / edited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė, Rita Baranauskienė |
|---|---|
| Beteiligt: | ; ; |
| Veröffentlicht: | Leiden; Boston : Brill, [2024] |
| Umfang: | xii, 289 Seiten : Illustrationen |
| Format: | Buch |
| Sprache: | Englisch |
| Schriftenreihe/ mehrbändiges Werk: |
Studies in pragmatics ; volume 22 |
| Andere Ausgaben: |
Erscheint auch als Online-Ausgabe: Approaches to multimodality. - Leiden ; Boston : Brill, 2024
|
| ISBN: | 9789004687714 ; 9004687718 |
| Hinweise zum Inhalt: |
Inhaltsverzeichnis
|
X
- Acknowledgements
- vii
- List of Illustrations
- viii
- Notes on Contributors
- xiii
- Introduction
- 1
- Part 1
- Multimodal Rhetoric
- 1
- Rhetoric of Promise: Value Topic in Local Political Discourse
- 19
- 2
- Verbal and Visual Expression of Threat in Local Political Discourse
- 51
- 3
- Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation
- 74
- Part 2
- Multimodal Stylistics
- 4
- Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements
- 95
- 5
- Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements
- 146
- 6
- Multimodal Metaphors in Print Advertisements of Alcoholic Beverages
- 172
- 7
- Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages
- 217
- 8
- Embodiment of Transformation of Emotions in the Audiovisual Text
- 248
- Subject Index
- 287
